Meet Tory

Product Curator & Small Business Champion

Tory Johnson is obsessed with shopping and she loves a really great deal.

As the ecommerce editor at ABC News, Tory created Good Morning America’s hugely popular Deals & Steals series, which she leads every week featuring great buys on good stuff chosen by her.  Viewers are introduced to new and beloved brands with exclusive savings to treat themselves to accessibly-priced products in a range of categories.  Loyal shoppers have saved more than $1.5 billion on Tory’s picks since 2011.

Tory also curates exclusive deals for ABC’s long-running talkfest, The View, for its money-saving shopping series View Your Deal, which she launched in 2015; monthly bargains for daytime’s favorite duo, LIVE! Kelly & Mark; Shop Tam Fam, weekly savings on Tamron Hall; and a newly launched weekly series for ABC Owned Stations called ABC Secret Sales. Additionally, her deals appear regularly on GoodMorningAmerica.com.

When the global pandemic led to a retail shutdown, Tory helped save dozens of American small businesses suddenly faced with canceled purchase orders, returned goods, extended payment terms and supply chain delays that threatened jobs and dreams.   She shared their stories with viewers and offered their products at exclusive savings, enabling people stuck at home to shop with purpose. Those sales were a lifeline for the impacted businesses to remain viable through the COVID crisis.

She is particularly proud to elevate women-owned, Black-owned and other minority-owned small businesses deserving of exposure to catapult their brands.

To support even more businesses post-COVID, Tory launched 40Boxes.com, a marketplace site to serve her loyal shoppers with another curated product experience. With a selection that changes weekly, the site delights shoppers with savings from a range of indie brands and well-known giants, while introducing those businesses to a fresh audience to expand their reach.  

Fun facts:

• Prior to creating Deals & Steals, Tory was the Workplace Contributor on Good Morning America, which she joined in 2004. Her first segment offered advice on making extra money during the holidays.

• Tory is a #1 New York Times bestselling author.  Her book, The Shift, chronicles a life-long struggle with weight and how she lost 62 pounds a year after fearing she’d lose her job.

• Tory runs a private Facebook group with more than 570,000 members who share her love of scoring great deals.

• She and her husband Peter have twins: Emma works in ecommerce like her mama and Jake is a veterinarian.  

• Her family has the cutest twin beagles, Winnie and Bo.

• She fulfilled a bucket list dream when HSN gave Tory her own hour-long primetime program for a year, Tory Johnson: DealHunter.

• Tory grew up in Miami Beach and was a Florida state debate champion in her junior year of high school, making Tory and her partner the first girls in state history to achieve that honor.