Rustic Cuff has always been a favorite among Deals & Steals viewers. The Tulsa-based jewelry company designs high-quality, affordable cuffs that are both on-trend and classic. The Betsy, a patent leather wrap with a stainless silver plate custom engraved with the recipient’s name, was a huge hit. Nearly 15,000 women and girls will wear theirs alone or mixed with other arm candy.
Jill Donovan, founder of Rustic Cuff, tells us how it went.
The best thing about this segment is the fact that we will execute a custom piece fairly quickly and will gain thousands of new customers that may have never heard of or seen Rustic Cuff and will now experience the product, packaging, service. It also allows me to continue to design and sample and make new pieces that they will love in the future.
Every time we are on Deals & Steals, we hire about 10-15 people for two to three weeks. Because of the sales from GMA and the “after effects” that GMA creates each time, I have been able to hire and have a team of people (all women) that continues to grow.